ZIGZAG

Building incredible bonds between pups and their families

Zigzag's identity reflects the joyful, sometimes messy reality of raising a puppy. The vibrant colour palette conveys optimism and energy, while playful dog illustrations bring personality and warmth to even the most challenging training moments.

EXPERTISE

Brand Identity System

Brand Guidelines

Corporate Collateral

Website & Digital Design

The signature Zigzag squiggle

The distinctive Zigzag squiggle frames all communication and embodies the non-linear journey of puppy training. This signature element creates immediate brand recognition while reinforcing the app's core philosophy: progress isn't always straightforward.

A consistent experience at every touchpoint

We ensured Zigzag's playful personality and helpful approach came through at every interaction point. From app interface to website and marketing materials, we created a consistent visual language that makes the brand instantly recognisable.

Support that sits and stays

Zigzag’s refreshed brand experience led to an 8% increase in conversions to pay during onboarding, playing a key role in reaching their milestone of 1 million active users. Through daily notifications and guided support, each delightful interaction builds confidence and delivers small wins — keeping puppy parents motivated throughout the zigzagging journey of puppyhood.

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