IAMS
Returning IAMS to its advanced nutrition roots
Taking our cue from their unique formulation advantage—higher animal protein content in their food—we created a distinctive visual language marrying circular brand shapes with amino acid chains for communications across in-store, e-commerce, and social media.
EXPERTISE
Brand Communications Strategy
Architecture & Design System
Online Brand Hub & Guidelines
Illuminating health through photography
Our new photography style uses powerful light gradients to symbolize well-being. Warm sunlight works with IAMS' signature orange, visually reinforcing the focus on vitality while helping IAMS stand out and connect with pet parents.
