ZIGZAG — PUPPY TRAINING APP

Building incredible bonds between pups and their families

Zigzag's identity reflects the joyful, sometimes messy reality of raising a puppy. The vibrant colour palette conveys optimism and energy, while playful dog illustrations bring personality and warmth to even the most challenging training moments.

EXPERTISE

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Brand Identity System

Brand Guidelines

Corporate Collateral

Website & Digital Design

The signature Zigzag squiggle

The distinctive Zigzag squiggle frames all communication and embodies the non-linear journey of puppy training. This signature element creates immediate brand recognition while reinforcing the app's core philosophy: progress isn't always straightforward.

A consistent experience at every touchpoint

We ensured Zigzag's playful personality and helpful approach came through at every interaction point. From app interface to website and marketing materials, we created a consistent visual language that makes the brand instantly recognisable.

Support that sits and stays

Zigzag’s refreshed brand experience led to an 8% increase in conversion to pay during onboarding, playing a key role in reaching their milestone of 1 million active users. Through daily notifications and guided support, each delightful interaction builds confidence and delivers small wins — keeping puppy parents motivated throughout the zigzagging journey of puppyhood.

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