WORLD HEART FEDERATION

Revitalising a global health leader

At the intersection of science and urgency stands the World Heart Federation—a pivotal force against cardiovascular disease, the world's number one killer. Our brand refresh transformed their visual presence, enhancing their ability to advocate, educate, and inspire action worldwide.

EXPERTISE

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Brand strategy

Visual identity system

Brand activation and experience

Publication design

A heart at the center, expanding outward

We retained their iconic heart symbol while amplifying the concentric circles as a distinctive visual signature—enhancing brand recognition while providing a fresh design language that resonates across diverse stakeholder audiences.

Communicating a global health crisis

With cardiovascular disease affecting low-income communities disproportionately, our approach balanced scientific precision with emotional impact to educate and inspire action across cultures.

Building a system for multiple audiences

We created a flexible visual system maintaining a unified brand while addressing diverse stakeholder needs—from the precision required by medical professionals to the emotional resonance needed for public campaigns.

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